Oxygen’s journey to becoming one of the most recognized brands in media owes much of its success to its partnership with Media Expression. Initially focused on traditional media like print and radio, Oxygen’s brand visibility was limited. However, in 2021, Media Expression played a pivotal role in educating the brand about the expansive potential of media campaigns.This shift in strategy was marked by a landmark collaboration between Media Expression and Asianet News, which saw Oxygen become the first brand to integrate Augmented Reality (AR) with an ambassador’s face during the popular morning show Namaste Keralam. This groundbreaking move was not only a first for Oxygen but also for the media landscape, marking a historic moment in the brand’s media journey.
Since that pivotal moment in 2021, Oxygen has continued to build on this innovative foundation, with Media Expression ensuring its sustained and effective presence in the media. The brand’s success in AR integration has remained a cornerstone of its strategy, keeping Oxygen at the forefront of technological advancement in advertising. With Media Expression’s expertise in TV ad releases and media strategies, Oxygen has maintained its position as a market leader, with maximum visibility across all platforms. This collaboration has been instrumental in transforming Oxygen from a traditional brand into one of the most visible and influential names in modern media, ensuring its continued growth and relevance in an ever-evolving market.
