MEDIA PLAN EXECUTION
“Once the strategy is in place, things must happen to bring about the desired change-that is the point of it all. The wonderful combination of visualization, the glamour of navel-gazing, sparks of inspiration, and cranial gymnastics can produce an exceptional strategy and plan. It can all be entertaining and even fascinating. But until excellent execution makes it actually happen, all is for naught.” – Jennifer Kelly, Autor & marketing guide.
The enactment of a media plan, right from its distribution to performance relates to media execution. It focuses on the way you intend to use paid, owned or earned media to promote your key message. When a media plan pertains to the theory of a media campaign, execution ensures that the campaign is practised on the run. Just as a symphony collaborates skill and expertise on diverse musical instruments to sound the melody created in the notation sheet, media execution utilises skill, technology and labour to bring the media plan into life.
Organising a media execution plan detailing the time to execute each campaign step and assigning multiple tasks to each team will save businesses time, energy and resources from frittering an optimal media opportunity. All work is in vain if it’s just a static plan. Results reap once when plans are mobilised into action. Through the zealous effort and expertise of our media and marketing team, we consistently converse, scrutinize, argue and counterargue with media channels to implement your promised result.