Meriiboy, a beloved ice cream brand in South India—especially Kerala—is widely known for its fresh, high-quality offerings like real fruit ice creams, fresh fruit variants, and milk lollies. Media Expression began its association with Meriiboy at a pivotal moment when the brand was undergoing crucial transformations and looking to refresh its identity.
Our strategic involvement helped steer the brand through this transitional phase, ensuring consistent visibility and engagement across key markets. With a growing presence in Tamil Nadu and Karnataka, Meriiboy’s expansion was supported through well-crafted media strategies tailored to resonate with its evolving audience.
In 2022, the brand entered a new chapter by rebranding as Mercely’s. Our collaboration remains strong and forward-focused, continuing to support the brand’s vision with creative, effective media solutions that drive growth and consumer connection.