Our journey with Mercely’s began in 2022, back when it was known as Merriboy. From the very beginning, Media Expression played a pivotal role in shaping the brand’s trajectory. We provided key insights for brand growth, including the game-changing suggestion of having a brand ambassador—none other than actor Dulquer Salmaan.
From major product launches to state and international expansions, we have been an integral part of Mercely’s’ success story. When the brand transitioned from Merriboy to Mercely’s, we meticulously crafted impactful strategies to establish its presence. Our innovative media planning, combined with Dulquer Salmaan’s voice and persona, turned the launch into a phenomenal success.
The results spoke for themselves—within just one year, Mercely’s became the first ice cream brand to achieve an unprecedented turnover of ₹175 crore. Today, we continue to support Mercely’s with innovative ideas, media campaigns, and expansion strategies, ensuring its sustained growth in the competitive market.
At Media Expression, we don’t just build brands—we create legacies.
