Jayalakshmi Silks, one of South India’s most iconic and trusted textile brands, has shared a long-standing and meaningful relationship with Media Expression. This journey began over a decade ago and has evolved into a strong and strategic creative partnership.
Our collaboration traces its roots back to the 1990s, when Jayalakshmi released one of its earliest television commercials. Nearly 17 years later, Media Expression revisited this nostalgic piece, creating an updated version of the original ad. While we retained the brand’s signature jingle – a tune etched in the hearts of Malayali audiences – we gave the film a completely fresh look, modern treatment, and renewed charm. This updated commercial, directed by the renowned filmmaker and cinematographer Mr. Rajiv Menon, was met with overwhelming appreciation and brought a wave of nostalgia and admiration from audiences old and new.
Since then, Media Expression has served as Jayalakshmi’s full-fledged media partner, offering 360-degree media solutions. From conceptualizing high-impact ad films to delivering creative media strategies, the agency has been instrumental in shaping Jayalakshmi’s brand communication across platforms.
Today, Media Expression proudly handles the promotional activities of Jayalakshmi, including their recently inaugurated largest showroom, located at Bypass Junction, Kochi. This milestone marks a significant chapter in both Jayalakshmi’s brand journey and our agency’s continued creative leadership.
Media Expression takes immense pride in being an integral part of Jayalakshmi’s brand evolution. This enduring partnership continues to grow stronger, fueled by mutual trust, creativity, and shared vision for excellence.
