MEDIA STRATEGY AND DEVELOPMENT
Behind every triumphant media campaign, there is a well-defined media strategy in the making. Crafting concrete strategy nails down 4 statutory rules. Namely,
Setting measurable goals
Determining exactly what needs to be achieved from the campaign and drawing the functional line parallel to practicality. This is what we must hatch at the end. And, our favourite way to crack it, is to adopt goals using the SMART method i.e, Specific, Measurable, Achievable, Relevant and Time-bound.
Identifying and analysing the target audience
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.
Understanding the target’s key demographic traits also involves answering where and how do they spend most of their time? What does a typical day look like for them? What are their fears? What are their interests? What media channels do they use? This will help you humanise your audience and address them with utmost awareness.
Defining and abiding by the budget
A perfect media strategy is and must always stick to the figures. No more, neither less. While outlining the plan, attempt to match your SMART goals to the ideal budget and labour capability. This makes the long run teeny easier.
Structuring the key message
Drafting and finalising the principal note cemented from an objective isn’t as easy as it sounds. Often, it takes fewer words to convey greater meanings. But these words must run the course and motive of the campaign. A short phrase yet strong appeal is what attracts the audience.
After the initial client meeting, interested brands will revert constructive feedback to our media marketing team. Here, the work process kickstarts. Our chief media consultant will conduct a review-based two-phase presentation analysing the potential media strategies and the scope of media-brand developments for the client. The presentation evaluates the generic market and the client’s status in marketing myopia. It broadly captures the client’s eye by comparing and reviewing competitor performance via exhilarating case studies
For better media acknowledgement, diverse media platforms and its umpteen channels are hierarchically listed based on their performance review and rating. Based on client requirements and budget, an ideal media package is exclusively curated. We comprehend the past, discuss the present and foresee the future for and with the client to deliver them a performance-based remuneration media model.
After all, being a medical representative takes as much accountability as being a pharmacist. If medicines aren’t provided as prescribed, those same medicines might cost a life in danger instead of saving one. Hence, a medical rep must be literate about the know-whats, know-hows and know-whys of both the illness and its remedy to sell the drug rightly. This helps the doctor analyse the disease beyond the skin and treat it well by prescribing the right medicine at the right time. We, as marketing representatives also hold the same responsibility.