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Media Consultancy
Media Consultancy is all about problem finding and problem-solving. Trust us, when we say we understand a brand, it’s not just in words. But, also in promised action.This comes from decades-long on-field experience and mindful collaboration of conventional and experimental expertise with bonafide clientele relations.
Media Strategy & Development
Behind every triumphant media campaign, there is a well-defined media strategy in the making. Crafting concrete strategy nails down 4 statutory rules- Setting measurable goals, Identifying and analysing the target audience, Defining and abiding by the budget and Structuring the key message
Media Planning
The process of identifying and selecting the right media outlets to place paid advertisements is called media planning. After many objective discussions, both parties arrive at the final media plan. It’s an intimate process of considering, reconsidering, reviewing, revising and trialling tasks and budget to run the customised media campaign for the brand.
Media Plan Excecution
The enactment of a media plan, right from its distribution to performance relates to media execution. It focuses on the way you intend to use paid, owned or earned media to promote your key message. When a media plan pertains to the theory of a media campaign, execution ensures that the campaign is practised on the run.
Media Buying
The process is defined as the procurement of advertising on various media such as television, newspapers, commercial radio, magazines, websites, mobile apps, OTT media services, OOH advertising etc. For a definite matter, ads cannot be simply procured. It undergoes a meticulous string of compromises, which reaps better price and appropriate ad placements in the end.
