MALAYORAM ONAM CAMPAIGN
Case Study: Boosting Brand Visibility for Malayoram through the Onam Lucky Draw Campaign- “നല്ലോണം with Malayoram”
Objective:
To enhance brand visibility and drive product sales during the Onam season.
Challenge:
Malayoram needed a high-impact campaign to build brand awareness from the ground up and establish trust among consumers in a highly competitive landscape.
Strategy & Execution:
Media Expression designed an integrated Onam Lucky Draw campaign to generate buzz and drive purchases. The campaign was simple yet powerful: customers who purchased a 1-litre Malayoram oil packet would receive a coupon and enter a lucky draw to win a brand-new scooter.
A robust multi-platform approach was implemented. We launched a wide-reaching digital campaign supported by strategically placed print media ads to maximize visibility across Kerala. Social media platforms were leveraged through consistent, creative, and engaging content, ensuring Malayoram’s presence stayed top-of-mind.
To enhance on-ground presence, we designed and deployed danglers and standees in key hypermarkets, boosting point-of-sale engagement. Targeted digital ads ran aggressively during the festive season, creating an emotional connection with consumers through timely and culturally resonant messaging.
Results:
The campaign saw an overwhelming response with active participation across the state. Malayoram’s brand visibility surged, sales increased, and the campaign successfully positioned the brand as a trusted name in the market.
Impact:
Media Expression not only elevated Malayoram’s market presence but laid a strong foundation for long-term growth through strategic planning and execution. This successful Onam campaign became a cornerstone in Malayoram’s brand journey.
