Media Expression, the 360 degree advertising and marketing agency, has been partnering with names, big and small for the past 30 years. We have had the opportunity to partner with an array of films and telefilms, successfully launching and navigating them in the right direction both offline and online.
Officer on Duty stands as one of Media Expression and ME Digital’s successful film associations in recent times. The Kunchako Boban starrer film is a crime-action thriller that was directed by Jithu Ashraf and produced under the banner of Green Room Productions.
We carried out a range of pre-promotion and post promotion activities on the digital space to give an added momentum to the thriller and it was successful. We strategically placed creatives on instagram and youtube such that it reached the right audience at the right time.
The activities of Media Expression and ME Digital is a testament to the great success the film has acquired. The film stands as one of the best releases among the 2025 malayalam films. A film that offered a visually thrilling experience where the villains shined equally with the hero.
The film has a 91% rating on rotten tomatoes and a decent 7.5 on IMDb. The film has been a huge success both critically and commercially, with everyone praising its making, story, performances and music. The film has gained a strong return on investment, which again underlines the deeply-researched, background works done.
If you are somebody who loves watching a gripping thriller movie, then Officer on Duty should be on your movie bucket list.
